Steve Martin


Super Bowl.

Steve Martin.

The deal was that the commercial would only play on the Super Bowl.  We had to shoot on a weekend in Atlanta because he was doing a movie there.  He was solid and professional and not a bit funny.  I tried to trick him into an improv with Regis and Kathie Lee and it fell flat.  Martin actually asked me what was I trying to pull.  I bit my tongue and stuck to the script from then on.  Hollywood!