Nike.
Super Bowl.
Steve Martin.
The deal was that the commercial would only play on the Super Bowl. We had to shoot on a weekend in Atlanta because he was doing a movie there. He was solid and professional and not a bit funny. I tried to trick him into an improv with Regis and Kathie Lee and it fell flat. Martin actually asked me what was I trying to pull. I bit my tongue and stuck to the script from then on. Hollywood!