‘The client doesn’t like the snowman.’
‘He thinks it looks threatening.’
‘It scares him?’
We’ve worked on this thing for weeks (designing and building a special effects animatronic snowman).
‘I don’t think he likes the coal for eyes.’
(Every snowman we researched had coal for eyes, a carrot nose, and sticks for arms.)
‘It is what it is.’
The client’s wife walks in.
‘What a beautiful snowman!’
Day saved. The commercial ran for many years. In fact, I saw it once and felt it looked familiar and then vaguely remembered I had done it.