Kevin Bacon

Kevin Bacon kindly worked on the NEW YORK MIRACLE campaign (with Ben Stiller). Good thing, because there wouldn’t be a spot there without him (the punch line was “With Bacon”). First take — perfect. Michael Patti wanted another take.

‘Why?’

No answer, just a look.

‘No.’

‘No?’

‘No.’

‘Why not?’

‘Because that take was better than anything you imagined. All he had to do was be there and the joke worked and he gave a hysterical look. We may need a favor some day.’

‘Well let’s shoot a new ending.’

‘What?’

Michael described the new ending.

‘That’s terrible.’

I think Michael wanted to cry.

‘Okay, but just one take.’