John Goodman

I did a Levi’s commercial with John Goodman sitting on a beam.  He played a construction worker talking about his ‘tools’ and referring to the jeans as ‘tools.’  I thought he looked good but was a little heavy.  If he lost a few pounds, he could be a movie star, especially with that voice.

Well, he gained a few (quite a few) pounds and became a movie star with that voice.

Years later, on a talk show, he disparaged his career in commercials and showed the Levi’s, spot. The host said:

The spot isn’t that bad.  In fact, it’s pretty good.