CLAUDIA SCHIFFER…in the shower for Pepsi. What more could you ask? It was an outrageous idea written by Donna Weinhiem of BBDO, about soap on a rope, use your imagination. Claudia was fine, professional, beautiful, and I have no idea what kind of person she is. All I remember was her avoiding phone calls from her then-boyfriend (poor bastard) every few minutes. Her assistant would come over holding the phone and Schiffer would shake her head, ‘no.’ Cindy Crawford sent over a note asking (telling) me if that she (Cindy) was still best. Cindy will always be the best.