I first worked with Alex Rodriguez on the Li’l Penny Super Bowl Party commercial.  He had a small part with Sergei Federov, the Russian hockey player.  The two were very young and very handsome. A-Rod was an incredible player, setting phenomenal records at a young age, actually a teenager. We ran into each other again …

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A few days after the horrible tragedy, Steve Hayden called and asked me to come to New York and shoot some commercials to ‘lift’ the community. The idea was to BE BRAVE and just go about your business as if nothing happened. I went, saw Ground Zero (still smoldering), got over the shock, and shot …

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