What is missing from all the adulation Steve Jobs has gotten is the fact that John Sculley and BBDO saved Apple’s ass. The Mac was a marketing success and a business failure. Wozniak has said that it was a lousy product. Anyway, Apple continued to squeeze profits from the Apple II and refine the Mac until it became a viable product. During this process, Jobs was pressured until he resigned and went on to make more mistakes with NeXT. Meanwhile Sculley increased Apple’s sales from $800 million to $8 billion despite his own share of slipups.