What is missing from all the adulation Steve Jobs has gotten is the fact that John Sculley and BBDO saved Apple’s ass.  The Mac was a marketing success and a business failure.  Wozniak has said that it was a lousy product.  Anyway, Apple continued to squeeze profits from the Apple II and refine the Mac until it became a viable product.  During this process, Jobs was pressured until he resigned and went on to make more mistakes with NeXT.  Meanwhile Sculley increased Apple’s sales from $800 million to $8 billion despite his own share of slipups.