Andre Putman

Mike Koelker knew that I had a relationship with Andrée Putman and asked if she would do some mise-en-scène for a Levi’s campaign.

You’re kidding.

I’m serious.

She’ll be expensive, IF she’ll do it.

Just ask.

I asked and she did.  We got a number of set ideas and Mike loved them and wrote some terrific spots from her inspiration.  Mike was a poet and the spots are still provocative decades later. Levi’s?  Andrée Putman?  It worked.