Mike Koelker knew that I had a relationship with Andrée Putman and asked if she would do some mise-en-scène for a Levi’s campaign.
She’ll be expensive, IF she’ll do it.
I asked and she did. We got a number of set ideas and Mike loved them and wrote some terrific spots from her inspiration. Mike was a poet and the spots are still provocative decades later. Levi’s? Andrée Putman? It worked.